The Brute Force Ambassador Program
Who Is Brute Force?
Brute Force believes in functional strength and blending traditional fitness with unconventional training methods. That's why we created a variety of gear and training with an emphasis on unstable, shifting load.
UNSTABLE LOAD TRAINING: the ability to unconventionally move or lift an odd object or unstable, or uneven load efficiently and effectively.
We are all about Unstable Load Training because it provides a much more dynamic and challenging training experience. The unstable nature of a sandbag forces you to engage your body’s stabilizer muscles, building coordinated strength and balance throughout your body. The lab geeks call this Neuro-Muscular Coordination...It’s a good thing, and you definitely want it.

100% USA MADE. 100% COLORADO PROUD.
We started in a garage in North Denver in 2009 with a sewing machine and some material. Born from necessity, the inventor, a Mixed Martial Arts competitor and competitive CrossFit athlete with just enough money to live, needed better training equipment...so he created his own.
A big believer in Unstable Load Training (training with shifting weight likewater or sand) he started by developing his own line of sandbags.
Since then, Brute Force has expanded our line of gear, our team, and has become an industry leader in education for both the consumer and the professional. We have grown steadily and now serve heroes (Military, Police and Fire), athletes and fitness enthusiasts worldwide with a growing line of functional training gear and training…all 100% USA MADE with our HQ still in Denver, CO.

What Is Team Brute Force?
Team Brute Force is made up of those who live and love our lifestyle and training. We are Professional and Amateur Athletes, Military & First Responders, Obstacle Course Racers, Fitness Enthusiasts and people who just want to live a healthier life.
In short, we come from all walks of life, and our passion is to inspire and support other athletes and non-athletes alike to make fitness and health a priority.
We aim to build an army of Brute Force fanatics who believe in our motto, TRAIN ACCORDINGLY. What does this mean? It means to be prepared for what you face on the job, on the field or in life in general. If you are game...keep reading.
OUR COMMUNITY IS OUR MOST IMPORTANT ASSET BECAUSE IT SHOWS WHO WE ARE, WHAT WE DO, AND THAT WE ARE NOT FAKE! CHECK OUT THESE PICS FROM OUR PEEPS...
"We were brought together from around the country by Brute Force with one common goal...to TRAIN ACCORDINGLY."
- - Robert "Pip" Piparo, Brute Force SELECT Athlete Ambassador, Firefighter, CrossFitter)
What Do You Get As A Member of Team Brute Force?
Team Brute Force is a community of athletes from all walks of life, who identify with and represent the values of Brute Force, and want to further the training and development of themselves and others. We also want to make sure you get some cool stuff along the way.
KICK ASS PERKS:


WHAT DO WE REQUIRE FROM YOU?
TRAIN ACCORDINGLY... AND TAKE PICS & VIDS TO SHOW US WHAT YOU GOT.
If you’re here looking for an easy, free gear handout, look elsewhere. If you’re here because you want to be an active part of the Brute Force Team, lift some heavy S@#! and sweat your brains out with us, we welcome you.
TEAM BRUTE FORCE REQUIREMENTS: