About Us

Brute Force started with a core belief in functional strength and blending traditional fitness with unconventional training methods. That's why we created a variety of gear and training with an emphasis on unstable, shifting load. Our gear is found all over the world from garage gyms to the front lines of the US Military, and is designed with one purpose: to cultivate peak performance for the functional athlete. 

Brute Force is Veteran owned and operated and has a long history serving the US Military, Law Enforcement, Fire & EMS communities. Founded in 2009, Brute Force has grown to be the authority in Unstable Load and Odd Object Training. 

Our USA-made gear is designed to be virtually indestructible and every product is tested and refined by some of the world’s toughest functional and tactical athletes at our 12,000 sq. ft. Brute Force Headquarters and Training center in Denver, CO.